OSIC FTSE 100 & S&P 500 OSINT baseline

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Serving platforms

What is on the other end of a hostname, read from the CNAME it points at. This is a narrower question than who hosts a company and a different one from which vendors it has declared: a company can sit on AWS at the network level while one particular hostname is served by Optimizely, or Salesforce, or its own content delivery estate. A CNAME says which, and says it in public DNS.

146 of 161 companies with any CNAME record resolve to at least one identified platform. Each square below is one company; hover it for the name.

Akamai (62)AT&T Inc.AccentureAdobeAdvanced Micro DevicesAmerican ExpressAppleAstraZenecaAvivaBarclaysBlackRockBoeingBunzlCapital One FinancialCaterpillarCharles Schwab CorporationCisco SystemsCitigroupConocoPhillipsCostco WholesaleExxon Mobil CorporationGE VernovaGSK plcGlencoreGoldman Sachs GroupHSBCHome DepotHowdens JoineryIBMInteractive Brokers GroupIntuitJPMorgan ChaseJohnson & JohnsonLinde plcLloyds Banking GroupM&GMarks & SpencerMastercardMcDonald'sMicron TechnologyMicrosoftMorgan StanleyNVIDIAOraclePearson plcPepsiCoPhilip Morris InternationalProgressive CorporationS&P GlobalSainsbury'sSalesforceServiceNowShell plcT-Mobile US, Inc.TescoTeslaTexas InstrumentsThe Walt Disney CompanyUnileverVerizon Communications Inc.WalmartWells Fargo & CompanyWhitbreadSelf-hosted (58)AbbVieAccentureAdobeAdvanced Micro DevicesAlliance WitanAmazon.comAmerican ExpressAppLovinAppleAstraZenecaAutotrader GroupBT GroupBank of AmericaBarclaysBoeingBroadcomBunzlCapital One FinancialCaterpillarCharles Schwab CorporationCostco WholesaleDeere & CompanyHSBCHiscoxHome DepotInformaInteractive Brokers GroupIntuitJPMorgan ChaseKingfisher plcLloyds Banking GroupM&GMastercardMeta Platforms, Inc.Micron TechnologyNVIDIANatWest GroupNetflix, Inc.OraclePearson plcPepsiCoProcter & GambleQualcommRTX CorporationRio TintoRolls-Royce HoldingsS&P GlobalSage GroupSalesforceSchrodersShell plcT-Mobile US, Inc.TescoTeslaTexas InstrumentsUber TechnologiesVisa Inc.Vodafone GroupAmazon CloudFront (39)AbbVieAccentureAdobeAstraZenecaBPBT GroupBank of AmericaBoeingBroadcomCapital One FinancialCentricaCoca-Cola CompanyCostco WholesaleDeere & CompanyEli Lilly and CompanyHSBCInformaIntuitLegal & GeneralLockheed MartinLondon Stock Exchange GroupMerck & Co.NatWest GroupNetflix, Inc.NextEra EnergyPearson plcPepsiCoPolar Capital Technology TrustProgressive CorporationQualcommS&P GlobalSalesforceTeslaUber TechnologiesUnileverVisa Inc.Vodafone GroupWelltowerWhitbreadAzure Front Door (38)AccentureAnglo American plcBPBT GroupBritish American TobaccoCaterpillarConvatecCostco WholesaleCroda InternationalDeere & CompanyDiageoDiplomaExxon Mobil CorporationGE AerospaceGlencoreHaleonHiscoxIMIInvestecLloyds Banking GroupMarvell TechnologyMerck & Co.Micron TechnologyMicrosoftNatWest GroupPearson plcPersimmonProcter & GambleProgressive CorporationRTX CorporationRio TintoS&P GlobalSSE plcShell plcSmiths GroupUnileverVodafone GroupWalmartAzure App Service (38)AbbVieAccentureAdvanced Micro DevicesAnglo American plcBarratt RedrowBroadcomBunzlChevron CorporationComputacenterConocoPhillipsCroda InternationalDeere & CompanyEli Lilly and CompanyExxon Mobil CorporationGSK plcHiscoxHome DepotIntertekInvestecLand SecuritiesM&GMastercardMicron TechnologyMicrosoftNVIDIANational Grid plcPearson plcPepsiCoProcter & GambleProgressive CorporationRio TintoSainsbury'sShell plcSmiths GroupSpirax GroupTescoTritax Big Box REITUnileverCloudflare (31)3iAbbVieAccentureArista NetworksAstraZenecaBroadcomBunzlCentricaCoca-Cola Europacific PartnersFresnillo plcGE AerospaceHiscoxIMIInformaInvestecJohnson & JohnsonKingfisher plcLloyds Banking GroupMarvell TechnologyNational Grid plcPearson plcPrologisQualcommRELXRolls-Royce HoldingsSalesforceServiceNowTescoVisa Inc.Vodafone GroupWalmartAWS Elastic Load Balancing (29)AbbVieAccentureArista NetworksAstraZenecaBAE SystemsBT GroupBank of AmericaCaterpillarConvatecEndeavour MiningExxon Mobil CorporationGE VernovaHaleonInformaIntuitLondon Stock Exchange GroupNatWest GroupNetflix, Inc.Pearson plcQualcommS&P GlobalSage GroupServiceNowSevern TrentShell plcStandard CharteredT-Mobile US, Inc.Visa Inc.Vodafone GroupAmazon Web Services (21)AccentureAppleAstraZenecaBPBT GroupCitigroupIBMInformaJohnson & JohnsonMastercardMicron TechnologyNVIDIANatWest GroupNetflix, Inc.Progressive CorporationQualcommS&P GlobalSmith & NephewVisa Inc.Vodafone GroupWelltowerImperva (19)Airtel AfricaAmerican ExpressAvivaBAE SystemsBarratt RedrowBritish American TobaccoDeere & CompanyExperianIntertekMarks & SpencerNextEra EnergyPepsiCoPrologisPrudential plcRio TintoStandard CharteredVisa Inc.Vodafone GroupWelltowerSalesforce Pardot (18)AccentureArista NetworksBPBoeingBritish American TobaccoComputacenterGE AerospaceHome DepotIMILegal & GeneralLinde plcPearson plcPrologisRTX CorporationSchrodersShell plcSpirax GroupWeirSalesforce Experience Clo… (14)BT GroupBarclaysDiageoGoldman Sachs GroupIntertekLinde plcNational Grid plcPersimmonPhilip Morris InternationalQualcommSt. James's PlaceUber TechnologiesWalmartWeirInvestis Digital (14)Anglo American plcBarratt RedrowDiageoHalma plcIG GroupIHG Hotels & ResortsKingfisher plcLondonMetric PropertyNext plcPearson plcRELXRolls-Royce HoldingsSt. James's PlaceVodafone Group

By platform

Two counts, because they say different things. Companies is how widely a platform is used across the index; hostnames is how heavily — one company can point a hundred hostnames at a single CDN, which is not the same fact as a hundred companies each pointing one.

PlatformCategoryCompaniesHostnames
Akamai CDN / edge delivery 62 1634
Self-hosted The company's own infrastructure 58 1192
Amazon CloudFront CDN / edge delivery 39 216
Azure Front Door CDN / edge delivery 38 504
Azure App Service Cloud compute 38 405
Cloudflare CDN / edge delivery 31 553
AWS Elastic Load Balancing Cloud compute 29 281
Amazon Web Services Cloud compute 21 128
Imperva WAF / application security 19 547
Salesforce Pardot Marketing automation 18 40
Salesforce Experience Cloud Content management 14 37
Investis Digital Investor relations 14 35
Salesforce Marketing Cloud Marketing automation 13 49
Azure Traffic Manager Cloud compute 13 43
Microsoft Azure Cloud compute 12 25
Imperva (Incapsula) WAF / application security 10 53
Oracle Eloqua Marketing automation 9 48
Azure Static Web Apps Cloud compute 9 18
ServiceNow Support / service desk 8 53
Okta (preview) Identity 8 17
Optimizely (Episerver) Content management 7 51
HubSpot Marketing automation 7 30
Azure CDN CDN / edge delivery 7 13
Okta Identity 6 13
F5 Distributed Cloud WAF / application security 5 62
Fastly CDN / edge delivery 5 60
Google Cloud Cloud compute 5 11
Zscaler Private Access WAF / application security 4 6
Adobe Campaign Marketing automation 3 19
Auth0 Identity 3 6
Azure Container Apps Cloud compute 3 6
Ceros Content management 3 3
Cvent Analytics and events 3 3
Adobe Experience Manager Content management 2 87
Azure Load Balancer Cloud compute 2 86
Freshdesk Support / service desk 2 3
Heroku Cloud compute 2 3
Q4 Inc Investor relations 2 2
WP Engine Content management 2 2
Microsoft Power BI Analytics and events 1 152
OpenText Content management 1 8
Microsoft Entra Application Proxy Identity 1 5
Ping Identity Identity 1 4
Zendesk Support / service desk 1 1

By layer

LayerCompaniesPlatforms seen
CDN / edge delivery 113 Akamai, Amazon CloudFront, Azure CDN, Azure Front Door, Cloudflare, Fastly
Cloud compute 80 AWS Elastic Load Balancing, Amazon Web Services, Azure App Service, Azure Container Apps, Azure Load Balancer, Azure Static Web Apps, Azure Traffic Manager, Google Cloud, Heroku, Microsoft Azure
The company's own infrastructure 58 Self-hosted
Marketing automation 42 Adobe Campaign, HubSpot, Oracle Eloqua, Salesforce Marketing Cloud, Salesforce Pardot
WAF / application security 27 F5 Distributed Cloud, Imperva, Imperva (Incapsula), Zscaler Private Access
Content management 24 Adobe Experience Manager, Ceros, OpenText, Optimizely (Episerver), Salesforce Experience Cloud, WP Engine
Investor relations 16 Investis Digital, Q4 Inc
Identity 14 Auth0, Microsoft Entra Application Proxy, Okta, Okta (preview), Ping Identity
Support / service desk 11 Freshdesk, ServiceNow, Zendesk
Analytics and events 4 Cvent, Microsoft Power BI
“Self-hosted” is a finding, not a gap. A hostname pointing at the company's own domain — a CDN tier, a global load balancer, an internal proxy it runs itself — is a real answer about how that company operates, and one worth separating from a platform we simply could not identify. Those genuinely unidentified targets are listed below rather than quietly dropped.

Unidentified targets

CNAME targets matching no rule and belonging to no company in this catalogue. Published rather than hidden, because an honest count of what a method misses is part of the method — see coverage.

CNAME targetHostnames
star.c10r.facebook.com88
hiscoxus.acquiaedge.net19
cws-other.intl.gslbjpmchase.com7
prod.facebook.com7
pip-azcn-nlb-sitecorev9-cdg1.chinanorth2.cloudapp.chinacloudapi.cn6
wp.wpenginepowered.com6
bofamlinsight-lt.eglbqa2.bac.com6
portals-prod-watsonx-fbd37bb8bc518a5eeafce4b967e4b5de-0000.eu-de.containers.appdomain.cloud6
cws-main.intl.gslbjpmchase.com6
lb.ttcportals.com5
machine-finder-fe-cert-active.om-machinefinder-cert-vpn2.use1.e26.c01.johndeerecloud.com5
67e95a6c1d01da1d.vercel-dns-013.com4
colleague-interface.gslb.barcap.com4
sslevents.bizzabo.com4
shops.myshopify.com4

Every record here was resolved from a public DNS resolver, which never touches the company's own infrastructure. Nothing was fetched from the CNAME target and nothing is inferred from page content: a hostname pointing at dxcloud.episerver.net is recorded as Optimizely because that is Optimizely's own service domain, not because the page looked like it.