Outbound links

Where 100 companies send visitors from their own websites. Every link here was published deliberately by the company itself, for people to follow — so unlike most infrastructure facts, this is a record of choices rather than of plumbing. The recurring destinations turn out to describe a company's obligations: which regulator it answers to, which registrar administers its shares, where it routes a whistleblower.

Most-linked destinations

13125 distinct domains are linked to across the index. Each square is one company; hover it for the name.

What kind of thing they link to

Category	Companies	Named destinations
Social and video	96	LinkedIn (88), YouTube (85), Facebook (78), Instagram (75), X (as twitter.com) (72), X (as x.com) (52), Vimeo (24), TikTok (22), Spotify (20), Threads (5), Weibo (4)
Regulators and government	65	Financial Conduct Authority (41), GOV.UK (40), Information Commissioner's Office (33), Action Fraud (22), Financial Ombudsman Service (15), US Securities and Exchange Commission (15), European Commission (14), MoneyHelper (12), legislation.gov.uk (12), Financial Services Compensation Scheme (10), Ofcom (4), Ofgem (3)
Standards and platform support	64	W3C (35), Google Support (26), Apple Support (20), Google Policies (18), Proofpoint URL Defense (16), Google Tools (14), Microsoft Support (14), Mozilla Support (13), Adobe Reader (10)
Shareholder services	54	Computershare (31), Investis Digital (25), Equiniti Shareview (19), Notified (webcasting) (15), BRR Media (11), Computershare Investor Centre (10), London Stock Exchange (8)
Press and reference	40	Forbes (19), BBC (15), Reuters (13), CNBC (12), McKinsey (11), Wikipedia (10), Financial Times (9)
App stores	39	Apple App Store (30), Google Play (27), Apple Podcasts (18)
ESG and reporting frameworks	36	World Economic Forum (16), CDP (14), MSCI (11), UN Global Compact (10), International Energy Agency (9), Science Based Targets (7)
Cookie and privacy boilerplate	35	AllAboutCookies (28), DAA AdChoices (11), Your Online Choices (6)
Governance and whistleblowing	27	NAVEX EthicsPoint (23), Safecall (4)

The X rebrand, two years on

Twitter became X in July 2023. The corporate web has not finished noticing. Of the 82 companies here that link to the platform at all:

Still `twitter.com` only 30

Adobe, Anglo American plc, Antofagasta plc, Convatec, Croda International, Endeavour Mining, Entain, Exxon Mobil Corporation, GSK plc, Glencore, Halma plc, Hiscox, Home Depot, IG Group, Kingfisher plc, Linde plc, London Stock Exchange Group, Marks & Spencer, Next plc, NextEra Energy, Persimmon, RELX, Rolls-Royce Holdings, SSE plc, Segro, Severn Trent, Smiths Group, United Utilities, UnitedHealth Group, Wells Fargo & Company

Both domains 42

Inconsistent within their own site — some pages updated, some not.

Accenture, Amazon.com, American Express, Bank of America, Barclays, Barratt Redrow, Beazley, Boeing, British American Tobacco, Bunzl, Cisco Systems, Citigroup, Coca-Cola Europacific Partners, ConocoPhillips, Diageo, GE Aerospace, GE Vernova, HSBC, Informa, Interactive Brokers Group, JPMorgan Chase, Johnson & Johnson, Legal & General, Lloyds Banking Group, Lockheed Martin, Micron Technology, Microsoft, NVIDIA, NatWest Group, Pearson plc, Philip Morris International, Progressive Corporation, Prudential plc, RTX Corporation, Rio Tinto, Salesforce, Schroders, St. James's Place, The Walt Disney Company, Union Pacific, Verizon Communications Inc., Vodafone Group

Migrated to `x.com` 10

Aberdeen Group, Alliance Witan, AppLovin, Capital One Financial, Coca-Cola Company, IBM, Metlen Energy & Metals, Procter & Gamble, Reckitt, Tritax Big Box REIT

10 of 82 have finished the job. The rest still point at a domain the platform itself stopped using. It is a small thing, and that is rather the point: a link is the cheapest possible thing to change, and most large companies have not managed it in two years — which says something about how corporate websites are actually maintained.

Every recurring destination

Top 60 of 13125, by how many companies link there. Destinations specific to a single company are the long tail and are not shown.

Domain	Identified as	Companies
`www.linkedin.com`	LinkedIn	88
`www.youtube.com`	YouTube	84
`www.facebook.com`	Facebook	78
`www.instagram.com`	Instagram	73
`twitter.com`	X (as twitter.com)	64
`x.com`	X (as x.com)	50
`youtu.be`	YouTube	38
`www.fca.org.uk`	Financial Conduct Authority	37
`www.google.com`	—	35
`www.w3.org`	W3C	35
`www.gov.uk`	GOV.UK	33
`ico.org.uk`	Information Commissioner's Office	31
`play.google.com`	Google Play	27
`support.google.com`	Google Support	26
`apps.apple.com`	Apple App Store	25
`www.allaboutcookies.org`	AllAboutCookies	23
`vimeo.com`	Vimeo	22
`www.computershare.com`	Computershare	22
`www.tiktok.com`	TikTok	22
`www.actionfraud.police.uk`	Action Fraud	21
`open.spotify.com`	Spotify	20
`support.apple.com`	Apple Support	20
`www.forbes.com`	Forbes	19
`www.shareview.co.uk`	Equiniti Shareview	19
`www.twitter.com`	X (as twitter.com)	19
`podcasts.apple.com`	Apple Podcasts	18
`policies.google.com`	Google Policies	18
`uk.linkedin.com`	LinkedIn	16
`urldefense.com`	Proofpoint URL Defense	16
`www-uk.computershare.com`	Computershare	16
`www.microsoft.com`	—	16
`bit.ly`	—	15
`edge.media-server.com`	Notified (webcasting)	15
`www.financial-ombudsman.org.uk`	Financial Ombudsman Service	15
`www.sec.gov`	US Securities and Exchange Commission	15
`www.weforum.org`	World Economic Forum	15
`support.microsoft.com`	Microsoft Support	14
`tools.google.com`	Google Tools	14
`www.bbc.co.uk`	BBC	14
`forms.office.com`	—	13
`secure.ethicspoint.eu`	NAVEX EthicsPoint	13
`support.mozilla.org`	Mozilla Support	13
`www.reuters.com`	Reuters	13
`otp.tools.investis.com`	Investis Digital	12
`www.adobe.com`	—	12
`www.cnbc.com`	CNBC	12
`www.investis-live.com`	Investis Digital	12
`www.legislation.gov.uk`	legislation.gov.uk	12
`www.moneyhelper.org.uk`	MoneyHelper	12
`ec.europa.eu`	European Commission	11
`instagram.com`	Instagram	11
`itunes.apple.com`	Apple App Store	11
`maps.app.goo.gl`	—	11
`stream.brrmedia.co.uk`	BRR Media	11
`www.cdp.net`	CDP	11
`www.mckinsey.com`	McKinsey	11
`www.msci.com`	MSCI	11
`youtube.com`	YouTube	11
`allaboutcookies.org`	AllAboutCookies	10
`get.adobe.com`	Adobe Reader	10

Collected from the pages OSIC crawled, so it covers the 100 companies whose sites could be crawled — see coverage for why that is not all of them, and about our crawler for how the pages were fetched. Only the destination domain is recorded, never a path, and nothing here observes anyone following a link.